Instead of a typical powerpoint presentation to pitch the product to potential buyers, the client wanted a video that showed his product in action.
Along with the product demo, we came up with idea of showing the frustration (problem) consumers have when they receive the incorrect order. Then the host shows how the product will solve (solution) the issue.
After wrapping production with the on screen host, the client wanted to add a few more lines. The studio we used was not available so we shot the actor against a green screen and placed him in the scene during post production.